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The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community, and Everyday Life Paperback – December 25, 2003

by Richard Florida (Author)
4.4 4.4 out of 5 stars 236 ratings
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The Washington Monthly 2002 Annual Political Book Award WinnerThe Rise of the Creative Class gives us a provocative new way to think about why we live as we do today-and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy.Just as William Whyte's 1956 classic The Organization Man showed how the organizational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant. Millions of us are beginning to work and live much as creative types like artists and scientists always have-with the result that our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading the shift are the nearly 38 million Americans in many diverse fields who create for a living-the Creative Class.The Rise of the Creative Class chronicles the ongoing sea of change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises more than thirty percent of the entire workforce. Their choices have already had a huge economic impact. In the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.
Previous page
  1. Print length
    434 pages
  2. Language
    English
  3. Publisher
    Basic Books
  4. Publication date
    December 25, 2003
  5. Grade level
    11 and up
  6. Reading age
    13 years and up
  7. Dimensions
    5.5 x 1.25 x 8 inches
  8. ISBN-10
    9780465024773
  9. ISBN-13
    978-0465024773
  10. See all details
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Editorial Reviews

Review

"A pioneering cartographer of talent." -- Fast Company

"An intellectual tour de force, scholarly yet colorfully written." -- Globe and Mail (Toronto)

"Florida draws a vivid picture of what it takes to make a great 21st-century city." -- Denver Post

About the Author

Richard Florida is Professor of Business and Creativity at the Rotman School of Management, University of Toronto, and the founder of the Creative Class Group, a for-profit think tank that charts trends in business, communities, and lifestyles. His national bestseller The Rise of the Creative Class was awarded the Washington Monthly's Political Book Award and Harvard Business Review's Breakthrough Idea Award. He lives in Toronto, Canada.

Product details

  • ASIN ‏ : ‎ 0465024777
  • Publisher ‏ : ‎ Basic Books; Reprint edition (December 25, 2003)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 434 pages
  • ISBN-10 ‏ : ‎ 9780465024773
  • ISBN-13 ‏ : ‎ 978-0465024773
  • Reading age ‏ : ‎ 13 years and up
  • Grade level ‏ : ‎ 11 and up
  • Item Weight ‏ : ‎ 15.2 ounces
  • Dimensions ‏ : ‎ 5.5 x 1.25 x 8 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 236 ratings

About the author

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Richard Florida

Richard Florida

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Author of the bestselling The Rise of the Creative Class and Who's Your City? Richard Florida is a regular columnist for The Atlantic. He has written for the New York Times, the Wall Street Journal, The Economist, and other publications. His multiple awards and accolades include the Harvard Business Review's Breakthrough Idea of the Year. He was named one of Esquire magazine's Best and Brightest (2005) and one of BusinessWeek's Voices of Innovation (2006). He lives in Toronto, Canada.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
236 global ratings

Top reviews from the United States

Dan Wallace
5.0 out of 5 stars Talent, Technology & Tolerance >>> Creative Class
Reviewed in the United States on February 11, 2009
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Building on Peter Drucker's concept of the "Knowledge Worker," Richard Florida brings us "The Creative Class." This book uses research to show how economically and culturally vibrant areas have the following factors:

* Talent (Educated and Creative Workers)
* Technology (Through Major Research Universities)
* Tolerance (For Difference and New Ideas)

Since innovation is the new holy grail of economics, creative areas are the most prosperous. Florida's top ten creative class cities in order are: Austin, San Francisco, Seattle, Boston, Raleigh-Durham, Portland OR, Minneapolis, Washington D.C., Sacramento, Denver. He considers 38 million worker, or 30% of the workforce, to be creative class workers. Creative class jobs include engineering, computer science, education, arts, design, and entertainment.

These cities tend to value creative self-expression, diversity, vibrant street life, ethnic foods, artists, entrepreneurs, bike paths, nature, risk taking, modernity, open communication, bohemia, and authenticity. Creative class workers tend to have many informal social ties, and their work requires creativity, change, flexibility and speed. (Creative people work many hours. I can attest to this.)

Perhaps I like this book because it ranks my city, Minneapolis, #7. And I like visiting the other highly ranked cites. Certainly the book has a class orientation from the get-go, and I can see how this concept can be offensive. The book could also be considered an assault against traditional values. Nevertheless, this is one of my favorite books and it all makes sense to me. For one thing, it helped me understand why I like where I live.

An interesting follow-up would be to measure the happiest cities.

 A Whole New Mind: Why Right-Brainers Will Rule the Future
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Eric D. Brown
4.0 out of 5 stars Interesting topic but tough to read
Reviewed in the United States on September 15, 2008
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This book was recommended to me by an acquaintance a few weeks ago...I'm glad they mentioned it.

The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life (Paperback) by Richard Florida is an informative book that covers A LOT of ground and has A LOT of data....but not as much "information" as I would have expected. Let me explain.

The premise of this book is that society today is that a new Creative Class exists and is driving the way we live today. Florida uses this creative class to explain why societal changes and patterns of living as well as why some cities are more attractive than others (e.g., Silicon Valley vs Oklahoma City).

The question behind much of the research for the book is:

How do we decide where to live and work? What really matters to us in making this kind of life decision? How has this changed - and why?

This is an interesting question...and one that Florida tries to answer throughout the book by using statistics, quotes from other authors and a good deal of words.

The first 3/4's of the book is dedicated to describing the Creative Class, how they live and work and why they are different from their 'parents'. There is a ton of data and a lot of time is spent by Florida quoting research, arguing against other theorists and using statistics to "make his case" that the Creative Class is the most important class of our time. During this portion of the book, Florida makes the argument that there is a strong correlation between those cities/regions that are more tolerant and the number of creative class works that live and work in the area.

One interesting section of the book describes the changing work environment that is making it possible for people to set their own schedules, work from home and be much less constrained by the old '8 to 5' mentality that has been a part of American business for so long.

The last quarter of the book describes how cities and regions have developed themselves into a magnet for the creative class. Florida states that in order for a city (or region) to become a 'creative class' magnet, they must have the "3T's of Economic Development"...Technology, Talent and Tolerance. A brief description of each follows.

* Technology - a city/region much have the technological infrastructure in place to fuel a creative and entrepreneurial culture.
* Talent - A city/region must have a talented and highly educated workforce
* Tolerance - A city/region much have a high tolerance level and not try to force people to 'fit in'

The topic of the book was interesting to me but the delivery was somewhat confusing and poorly constructed. Many times I got lost in the middle of a paragraph and had to start over...this from a guy who reads many many books a year on various topics. I'm used to reading dry material...but this was worst than most.

Chapters 6 through 9 are probably the most interesting and descriptive of the book. These chapters describe the reasons behind why people in my generation (and those younger than me) are looking for more than 'just a job' and why many people are tiring of the '8 to 5' experience.

With that said, I would still recommend this book to those folks interested in the topic of economic development, regional development, city planning or just a general review of social science literature. If you pick up this book, take my advice and skim it rather than read every word...there is a lot of "stuff" that isn't relevant to the overall message of the book.
19 people found this helpful
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JRLopez
4.0 out of 5 stars Lectura recomendada!
Reviewed in Mexico on July 18, 2017
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Buena lectura para entender como ha cambiado el recurso humano y hacia donde vamos, entender la importancia de la fuerza creativa en la sociedad.
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anonyme
5.0 out of 5 stars Great book
Reviewed in France on January 15, 2019
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Great book.
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Eleonora M.
5.0 out of 5 stars ottimo libro
Reviewed in Italy on August 23, 2017
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Si tratta di un libro impegnativo per la lunghezza, ma penso che valga ogni pagina! Non e una lettura facile e leggera, ma i concetti sono espressi molto chiaramente. Per chi vuole capire meglio la definizione di creative economy e come funziona la creative class e il libro perfetto. Molto soddisfatta dell'acquisto!
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Dont Bother
1.0 out of 5 stars Waste of money
Reviewed in Australia on March 26, 2017
Verified Purchase
I was looking forward to reading this book for quite some time before I finally bought it. Now I am regretting my decision. The book is full of sweeping generalizations and drivel about the supposed 'creative class' and all but ignores the economic forces that allowed this to occur - in particular, the giant debt bubble of the last 25 years.

In Table 3.1, the author points to the growth in average incomes of the creative class versus other non-creative types - like agriculture (which is demonstrably untrue in itself) - and the average worker. Those that the author deems to be in the creative class are - managers, lawyers, IT workers, health care practitioners, business and financial workers, social scientsts, sales staff (high end), artists, designers, entertainers, educators and trainers. Apart from computer science, the growth of the other categories is more likely a by-product of the bloated debt in Western countries which has allowed these mostly unproductive Mickey Mouse non-jobs to flourish. The sectors and jobs cited in the book are also overwhelmingly either reliant on, or directly financed by, the government sector which has grown large on tax receipts from asset inflation.

This book was and is a waste of money. It is analysis-lite and contains few if any useful insights.
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P. Baziotopoulos
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on September 26, 2015
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I received it fine... in excellent condition...
One person found this helpful
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